Federico Cervellini announces the partnership between MBM Investment and The Arab Fashion Council

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On April 24th, it has been announced the partnership established between MBM Investment (Sheikh Mohammed Maktoum Juma Al Maktoum Investment) and the Arab Fashion Council (AFC), which is the world’s largest non-profit fashion organization, aiming to promote and position the Arab fashion industry on a global level. The next bi-annual Arab Fashion Week will take place between May 16th-20th and will be once again hosted by the Arab Fashion Council, under this new partnership. This fourth edition expects more than 15 thousand visitors coming from all over the world, including VIPs and celebrities.

This year’s event will be officially opened by Federico Cervellini and other members of the Private office of H. H. Sheikh Mohammed Bin Maktoum Bin Juma Al Maktoum, on May 16th in front of prominent guests and Arab Fashion Council board members.

AFC represents 22 Arab countries and means to turn the regional fashion market into a global one, therefore joining forces with an international business developer, such as MBM Investment, is an important step forward towards the internationalization of the market.

Thanks to Federico Cervellini’s contribution to this operation, MBM Investment has been able to establish this important partnership and therefore stated: “We are thrilled to witness the achievement which the Arab Fashion Council (AFC) has made during the previous years by helping to position Dubai as one of the big five fashion capitals through hosting major events such as the Arab Fashion Week. We highly recognize their work and offer our full support to continue fostering the growth of regional talent and building a proper fashion industry infrastructure in the Middle East.”

On the other hand, Jacob Abrian, CEO of the Arab Fashion Council, stated: “Today marks an important milestone in the history of the Arab Fashion Council and we are honoured to receive such a recognition by His Highness Office (MBM) for our continuous efforts to support, nurture and grow the regional fashion industry considering that such an industry has been serving for centuries as the main pillar of the economy to some of the world’s most important exporting countries. We are very confident that our joint efforts will help us achieve our long-term vision for 2030 and successfully establish a fashion pipeline in the Arab world. We have immediately started intensive workshops to put in practice our vision hoping to announce it later this year during a dedicated event.”